Tag: Marketing

The four things you need to do now on LinkedIn

I’ve taught several classes on using LinkedIn and optimizing profiles. Here are the four things I encourage everyone to do to improve their profile.

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Smart Thinking!

Matching up with local schools can create a great branding opportunity for companies that want to connect with families. One approach is to offer practical items with your company logo for giveaways through the school’s PTO. Conversely, the PTO can

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Fresh Ideas

Why not get creative with your next campaign? Take a look at these memorable campaign ideas that feature branded merchandise, or just contact us to take advantage of our creative expertise. DRIVE BOOTH TRAFFIC Heart Pedometer Host a “Trade Show

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Choose American Made Products this Summer!

Despite what you’ve heard, there are lots of great promotional items still made in the USA. Here’s a few ideas to get you started.

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Your Brand. Every Day.

When weighing promotional products as part of your marketing strategy, it makes sense to compare them to other types of media. According to a 2010 worldwide research study completed by the Ad Specialty Institute (ASI), here’s how they compare. Promotional

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Defender of the Budget

Part of the challenge of marketing is directing the budget to where you can get the best ROI. While I am not a fan of buying something that doesn’t represent your brand just because it’s cheap, that doesn’t mean you can’t buy

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Two Brands are Better Than One

Do you have a favorite brand? A company whose products you love? Good news: you can put your corporate logo on retail quality products from Brookstone, Ralph Lauren, Cross, Cutter & Buck, Apple Adidas and more. Brand name products have

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Green Marketing 101

Promote Your Business and Be Eco-Friendly   How would you like to create a more positive impression of your company in the community and attract more business? With Earth Day quickly approaching (April 22), now is the perfect time to

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Tried-and-true product ideas

Sleek Tritan Bottle Just because it’s a water bottle doesn’t mean it has to be boring.  This durable, BPA-free bottle features contemporary design and shatter, stain and odor resistant construction. Water bottles are popular because they have a long, productive

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The Fraud Police featuring Amanda Palmer

My friend Jay Wallus forwarded the link to this great commencement speech given by Amanda Palmer (of the Dresden Dolls) to the graduating students this year at the New England Institute of Art in Boston. Those of you who work

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