Tag: direct mail

Your Brand. Every Day.

When weighing promotional products as part of your marketing strategy, it makes sense to compare them to other types of media. According to a 2010 worldwide research study completed by the Ad Specialty Institute (ASI), here’s how they compare. Promotional

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How to FAIL at Direct Mail

I am a big fan of direct mail, when it is done right. That’s often easier said than done. Here’s one I got from a company selling their direct mail/integrated marketing services, and they did everything pretty well except one

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Sustainability and marketing

Sophwell works with companies to create tangible products from creative ideas. Much of what we do is print related. I’ve been in printing for a few decades now, and I have overseen production of millions and millions of printed pieces.

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Twelve questions your printer should ask

Printing is still an effective form of communication, but you get the best results when you use effective communication with your printer.

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Postage rates for mailers

Postage rates went up for most types of mail in May. Here are charts outlining the new pricing.

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Postal regulation changes coming in May?

The post office wants to update their booklet and self mailer design requirements to help them save money. Pay attention, or it could end up costing you.

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A direct mail promotion that had recipients seeing red

UPDATE: This post was voted part of a “Best Answer” to a question posed on LinkedIn. (See it HERE) Mark Gallagher and Laura Savard of Blackcoffee, a brand expression consultancy in Boston, asked Sophwell to help produce a promotion that

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