When weighing promotional products as part of your marketing strategy, it makes sense to compare them to other types of media. According to a 2010 worldwide research study completed by the Ad Specialty Institute (ASI), here’s how they compare. Promotional …
I am a big fan of direct mail, when it is done right. That’s often easier said than done. Here’s one I got from a company selling their direct mail/integrated marketing services, and they did everything pretty well except one …
Sophwell works with companies to create tangible products from creative ideas. Much of what we do is print related. I’ve been in printing for a few decades now, and I have overseen production of millions and millions of printed pieces. …
Printing is still an effective form of communication, but you get the best results when you use effective communication with your printer.
Postage rates went up for most types of mail in May. Here are charts outlining the new pricing.
The post office wants to update their booklet and self mailer design requirements to help them save money. Pay attention, or it could end up costing you.
UPDATE: This post was voted part of a “Best Answer” to a question posed on LinkedIn. Mark Gallagher and Laura Savard of Blackcoffee, a brand expression consultancy in Boston, asked Sophwell to help produce a promotion that would excite and …
A direct mail promotion that had recipients seeing red Read more »