Smart Thinking!

Matching up with local schools can create a great branding opportunity for companies that want to connect with families. One approach is to offer practical items with your company logo for giveaways through the school’s PTO.

Conversely, the PTO can use promotional items as fundraisers by getting local businesses to provide sponsorship in exchange for putting their logo on an item that the PTO can sell to families. Talk to us about items that offer plenty of imprint area that can accommodate logos from multiple companies.

Check out these branded products for back-to-school season!

LUNCH BFF
Igloo Polar Lunch Cooler

This heavy-duty lunch cooler is certified kid-friendly, so it’s a great option for students of all ages. Features top-notch Igloo insulation to keep food safe until lunchtime. This is also an item organizations can use for company picnics and outings.

 

 

SMART PACK
Padded Computer Backpack

This is a serious backpack for the serious student. Jam-packed with features, specialized compartments and organizational tools, this gift means your recipient will carry your logo around on a daily basis.

 

 

PLAYTIME
Mini Football

An affordable giveaway for a variety of audiences, this 6″ molded foam mini football can bring out the kid in just about anyone. It’s also an inexpensive fundraising item for Booster Clubs.

 

 

MIND STRETCH
Brain Splatter Toy

Want to promote the Science Fair?Kids will go nuts for this gooey, squishy toy.  Throw it against the wall and watch it slowly crawl down to the ground. Also great for health and wellness.

 

One caveat: before you jump into providing promotional items for kids, be warned that the Consumer Product Safety Improvement Act of 2008 changed the landscape for providing products for kids. Make sure you talk to us about ensuring the branded items you provide are safe, and that you are complying with all current regulations. The last thing you want is for your brand to be tied to unsafe products or failure to follow the law.

With over 30 years of working inside and outside printing, promotional and marketing companies, Jamie Bradley helps clients source and produce great marketing materials. He writes these occasional blogs to share ideas on how to create better and more effective products.

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