In the current economic climate, companies are looking carefully at promotional spending. There’s a temptation to shave budgets by curtailing marketing. In the November issue of Entrepreneur Magazine, Robert Kiyosaki writes how that could be a big mistake for your business.
According to Kiyosaki, author of the RichDad book series, “Promotion is a six week cycle. That means if I promote today, business increases six weeks later.” If you are worried about business slowing in January and February, that means you need to be sending out promotions in December. It can be something as simple as a holiday card, or you can go high end with elaborate food baskets and gifts. Just make sure your clients are hearing from you.
Here’s a list of ideas to consider for your December promotions and gifts for clients that give back to your company all year long. (Full disclosure: these suggestions are all products available from Sophwell. Just click on the links for more information or call Jamie Bradley at 781-281-1430.)
If you have a creative design team helping your business, a unique, custom designed and printed holiday card sets you apart from the crowd. If you prefer traditional cards, you can go online right now and order personalized holiday cards.
If you want something a little jazzier, consider an audio card that plays holiday music like these options from the Soundline catalog.
Supporting Strategies, a bookkeeping company located in Beverly, MA sends out baskets to each of their clients filled with home made cookies lovingly baked and packaged by their own staff (with recipe cards for each goodie). If your staff is not as ambitious, you can order ready-made gift baskets from the Maple Ridge Farms online catalog. Let us know what you’d like and we’ll drop ship them right to your clients.
PLANNERS AND CALENDARS
The nice thing about giving planners and calendars is that your client gets a gift they will use all year, keeping your logo in front of them on a daily basis. For an executive gift, consider a nice, leather-bound planner like the one we recommend from Journalbooks, or something from the Daytimer series.
If you are more interested in wall or desk blotter calendars, check out our Triumph Line from Norwood.
Clients and employees alike enjoy receiving good quality clothing like a nice fleece jacket from Columbia. Get them embroidered with your logo, and people will be showing off your company name everywhere they go.
Books make a great gift for clients and employees at any time of the year, and now you can get ANY BOOK IN PRINT customized with your logo on the front and a custom message bound in as the first page in quantities as low as 50 books. The production on these can take a bit longer, so this might be a promotion you plan for early in the new year. Call us for details.
By creating your promotions now, you can help keep business rolling through the cold winter months.