Promotional products are a popular form of physical advertising. They provide a unique way to get your message and your brand into the hands and hearts of your audience.
A study conducted by the Advertising Specialty Institute in 2008 showed that 84% of business people surveyed remembered the advertisers of the promotional products they received., and 62% reported doing business with that advertiser. The average Cost Per Impression for these items is $.004, among the most economical of any form of advertising.
The same report showed that almost 20% of the promotional items received were thrown away because they were not considered useful – ending in a wasteful effort from those advertisers. That’s where we come in. We show you how to select promotional items that will reflect your brand and resonate with your clients and prospects, and not the cheap tchotchkes that the quickly discard.
Most common promotional items provided by companies come from overseas sources where product safety and environmental regulations can be lax. Did you know that if you give away improperly labeled promotional items to a client in California your company can be fined tens of thousands of dollars? We make sure you avoid these problems by working with suppliers and selecting products you can feel safe about.
Here are some of the most common uses for promotional items
- Trade show giveaways
- Brand building
- Awareness programs
Many companies regularly provide promotional items for use by their employees, but don’t have a managed program that lets them control costs or distribution. Often, items are stored in a closet overseen by the marketing department, and the staff is regularly disrupted to meet the demands of last minute requests. Sophwell builds online web stores and manages fulfillment that streamline your promotional program and reduces ongoing expenses.