Category: Recommendations

How you can get an edge on your competitors The tug of war over Tariffs during the last few months has created headaches for suppliers in the promotional products industry. Back and forth pronouncements make price predictions challenging. A large percentage …

Price Increase Alert Read More »

Sophwell is the Best of Reading 2015 Award for Marketing in the Reading/Woburn area

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I’ve taught several classes on using LinkedIn and optimizing profiles. Here are the four things I encourage everyone to do to improve their profile.

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It’s time to start planning your outdoor events. The feel of the warm sun and the fresh smell of a summer barbecue will be here before you know it. Here are some ideas for helping your guests remember their outing in the great outdoors.

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Every business would like to build a brand that’s as wildly popular with it’s fans as The Daily Show with Jon Stewart. The challenge is knowing what it takes to make that happen.

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Matching up with local schools can create a great branding opportunity for companies that want to connect with families. One approach is to offer practical items with your company logo for giveaways through the school’s PTO. Conversely, the PTO can …

Smart Thinking! Read More »

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Why not get creative with your next campaign? Take a look at these memorable campaign ideas that feature branded merchandise, or just contact us to take advantage of our creative expertise. DRIVE BOOTH TRAFFIC Heart Pedometer Host a “Trade Show …

Fresh Ideas Read More »

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Despite what you’ve heard, there are lots of great promotional items still made in the USA. Here’s a few ideas to get you started.

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When weighing promotional products as part of your marketing strategy, it makes sense to compare them to other types of media. According to a 2010 worldwide research study completed by the Ad Specialty Institute (ASI), here’s how they compare. Promotional …

Your Brand. Every Day. Read More »

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Part of the challenge of marketing is directing the budget to where you can get the best ROI. While I am not a fan of buying something that doesn’t represent your brand just because it’s cheap, that doesn’t mean you can’t buy …

Defender of the Budget Read More »

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