Category: Production

How to FAIL at Direct Mail

I am a big fan of direct mail, when it is done right. That’s often easier said than done. Here’s one I got from a company selling their direct mail/integrated marketing services, and they did everything pretty well except one

Tagged with: , , , ,

Sustainability and marketing

Sophwell works with companies to create tangible products from creative ideas. Much of what we do is print related. I’ve been in printing for a few decades now, and I have overseen production of millions and millions of printed pieces.

Tagged with: , , , , , ,

Twelve questions your printer should ask

Printing is still an effective form of communication, but you get the best results when you use effective communication with your printer.

Tagged with: , , , , , ,

A flip book for the record books

Sometimes I get calls from clients who contact me to help them create something that’s never been done before. That was the case a client wanted me to help produce a 32 page, 32″ wide by 20″ tall flip book for the Guinness Book of World Records.

Tagged with: , , , , , , , , ,

Buyers guide to embroidery

Putting your logo on clothing is one of the best things you can do to promote your organization.

Tagged with: , , , , ,

National Egg Salad Day

Happy National Egg Salad Day. This holiday traditionally falls on the day after Easter, when your beautifully decorated Easter eggs have suddenly morphed from being an example of amazing creativity into a food product with an expiration date. Here are

Tagged with: , ,
Top