Category: product for marketing

Choose American Made Products this Summer!

Despite what you’ve heard, there are lots of great promotional items still made in the USA. Here’s a few ideas to get you started.

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Your Brand. Every Day.

When weighing promotional products as part of your marketing strategy, it makes sense to compare them to other types of media. According to a 2010 worldwide research study completed by the Ad Specialty Institute (ASI), here’s how they compare. Promotional

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Defender of the Budget

Part of the challenge of marketing is directing the budget to where you can get the best ROI. While I am not a fan of buying something that doesn’t represent your brand just because it’s cheap, that doesn’t mean you can’t buy

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Two Brands are Better Than One

Do you have a favorite brand? A company whose products you love? Good news: you can put your corporate logo on retail quality products from Brookstone, Ralph Lauren, Cross, Cutter & Buck, Apple Adidas and more. Brand name products have

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Green Marketing 101

Promote Your Business and Be Eco-Friendly   How would you like to create a more positive impression of your company in the community and attract more business? With Earth Day quickly approaching (April 22), now is the perfect time to

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Make the Most of Spring Weather

The daffodils outside my office are growing a little bit each day. It may still be March in New England, but the warm weather will be back again soon enough. Time to start planning ahead for promoting your brand outdoors. Picnic

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Tried-and-true product ideas

Sleek Tritan Bottle Just because it’s a water bottle doesn’t mean it has to be boring.  This durable, BPA-free bottle features contemporary design and shatter, stain and odor resistant construction. Water bottles are popular because they have a long, productive

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Healthy Promotions for Wellness Programs

Now is the time to re-energize your wellness program with fresh ideas and branded, health-positive incentives. Here are a few promotional products that will help any human resources department get employees interested in signing up. Sport Mesh Cap This sporty,

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New Products to Show Off Your Brand

Tablet accessories are a huge emerging trend in branded merchandise.  This innovative case/stand combo starts as a standard neoprene sleeve, then magically converts into a dual-position stand. This is a great item for promoting to techie clients, or can be used

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Quick holiday gift ideas for your clients

In the current economic climate, companies are looking carefully at promotional spending. There’s a temptation to shave budgets by curtailing marketing. In the November issue of Entrepreneur Magazine, Robert Kiyosaki writes how that could be a big mistake for your

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