When weighing promotional products as part of your marketing strategy, it makes sense to compare them to other types of media. According to a 2010 worldwide research study completed by the Ad Specialty Institute (ASI), here’s how they compare. Promotional …

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Sleek Tritan Bottle Just because it’s a water bottle doesn’t mean it has to be boring.  This durable, BPA-free bottle features contemporary design and shatter, stain and odor resistant construction. Water bottles are popular because they have a long, productive …

Tried-and-true product ideas Read more »

Now is the time to re-energize your wellness program with fresh ideas and branded, health-positive incentives. Here are a few promotional products that will help any human resources department get employees interested in signing up. Sport Mesh Cap This sporty, …

Healthy Promotions for Wellness Programs Read more »

Running a business can really put my multitasking skills to the test. Nowhere does this become more evident than when I am engaging in social media, writing my blog or planning my next direct mail campaign. I was reminded of …

What I learned about marketing from Sesame Street Read more »

Sophwell works with companies to create tangible products from creative ideas. Much of what we do is print related. I’ve been in printing for a few decades now, and I have overseen production of millions and millions of printed pieces. …

Sustainability and marketing Read more »