Category: Translating ideas into products

Various topics on understanding what an idea translator does

Sophwell is the Best of Reading 2015 Award for Marketing in the Reading/Woburn area

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Sleek Tritan Bottle Just because it’s a water bottle doesn’t mean it has to be boring. ┬áThis durable, BPA-free bottle features contemporary design and shatter, stain and odor resistant construction. Water bottles are popular because they have a long, productive …

Tried-and-true product ideas Read More »

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My friend Jay Wallus forwarded the link to this great commencement speech given by Amanda Palmer (of the Dresden Dolls) to the graduating students this year at the New England Institute of Art in Boston. Those of you who work …

The Fraud Police featuring Amanda Palmer Read More »

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Running a business can really put my multitasking skills to the test. Nowhere does this become more evident than when I am engaging in social media, writing my blog or planning my next direct mail campaign. I was reminded of …

What I learned about marketing from Sesame Street Read More »

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Printing is still an effective form of communication, but you get the best results when you use effective communication with your printer.

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Sometimes I get calls from clients who contact me to help them create something that’s never been done before. That was the case a client wanted me to help produce a 32 page, 32″ wide by 20″ tall flip book for the Guinness Book of World Records.

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Putting your logo on clothing is one of the best things you can do to promote your organization.

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Happy National Egg Salad Day. This holiday traditionally falls on the day after Easter, when your beautifully decorated Easter eggs have suddenly morphed from being an example of amazing creativity into a food product with an expiration date. Here are …

National Egg Salad Day Read More »

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UPDATE: This post was voted part of a “Best Answer” to a question posed on LinkedIn. (See it HERE) Mark Gallagher and Laura Savard of Blackcoffee, a brand expression consultancy in Boston, asked Sophwell to help produce a promotion that …

A direct mail promotion that had recipients seeing red Read More »

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My first job when I started out in the graphics field was pasting up ads (actually, we used melted wax) for the Massachusetts Daily Collegian at UMass Amherst in 1977. It was a 36-page daily newspaper that was published on …

How can I help you be more creative? Read More »

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