In February of 2020, my company was busy. Sophwell managed production and sourcing of custom marketing materials like print, apparel and promotional products. The three biggest business verticals for the company were restaurants, nursing homes, and tech companies that marketed …
How you can get an edge on your competitors The tug of war over Tariffs during the last few months has created headaches for suppliers in the promotional products industry. Back and forth pronouncements make price predictions challenging. A large percentage …
As the new school year draws near, parents are looking for good quality clothes that the kids will wear but are still affordable. Fruit Of The Loom is targeting those parents with their latest ad. Families aren’t the only ones …
Screen printed youth t-shirts for back to school Read more »
When weighing promotional products as part of your marketing strategy, it makes sense to compare them to other types of media. According to a 2010 worldwide research study completed by the Ad Specialty Institute (ASI), here’s how they compare. Promotional …
Sophwell works with companies to create tangible products from creative ideas. Much of what we do is print related. I’ve been in printing for a few decades now, and I have overseen production of millions and millions of printed pieces. …