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A catalog redesign that doubled ROI

Companies have to be smart in this economy with their marketing dollars. You have to focus on what’s most important, and not do things the same way out of habit. By being open to a new approach, you can cut costs with eroding sales.

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Your fonts aren’t small enough

As a graphic designer, do you design for the client or for yourself? In the January 2009 edition of Wired Magazine, the Rants section has an item entitled “Sarcastic Letter of the Month.” Here is the excerpt:

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Inspiration and creativity for the new year

On New Year’s Day I sat down to watch a YouTube video entitled “Randy Pausch Last Lecture: Achieving Your Childhood Dreams.” Pausch was a professor at Carnegie Mellon University who had been diagnosed with terminal cancer a month before he gave this lecture on September 18, 2007. His doctors had given him three to six [...]

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Quick holiday gift ideas for your clients

In the current economic climate, companies are looking carefully at promotional spending. There’s a temptation to shave budgets by curtailing marketing. In the November issue of Entrepreneur Magazine, Robert Kiyosaki writes how that could be a big mistake for your business. According to Kiyosaki, author of the RichDad book series, “Promotion is a six week [...]

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A direct mail promotion that had recipients seeing red

UPDATE: This post was voted part of a “Best Answer” to a question posed on LinkedIn. (See it HERE) Mark Gallagher and Laura Savard of Blackcoffee, a brand expression consultancy in Boston, asked Sophwell to help produce a promotion that would excite and arouse both clients and prospects. The color red and the sight of [...]

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Is your message a marketing mondegreen?

Merriam Webster has recently added the word “mondegreen” to its pages with the definition “a word or phrase that results from a mishearing of something said or sung.” The word was coined by author Sylvia Wright in 1954 when she discovered that she had long misunderstood the lyrics to an old Scottish ballad, “They have [...]

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How can I help you be more creative?

My first job when I started out in the graphics field was pasting up ads (actually, we used melted wax) for the Massachusetts Daily Collegian at UMass Amherst in 1977. It was a 36-page daily newspaper that was published on weekdays and distributed for free around the campus. Student sales reps would go out to [...]

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