December 23, 2008
One of the reasons I like having the brand expression consultancy Blackcoffee as a client is that they bring so much creativity into everything they do. They contacted me after deciding they wanted a life-sized car freshener-styled display tree for their holiday party. They called me on Wednesday. The party was scheduled for Friday.
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December 3, 2008
In the current economic climate, companies are looking carefully at promotional spending. There’s a temptation to shave budgets by curtailing marketing. In the November issue of Entrepreneur Magazine, Robert Kiyosaki writes how that could be a big mistake for your business.
According to Kiyosaki, author of the RichDad book series, “Promotion is a six week cycle. [...]
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