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New Products to Show Off Your Brand

by Jamie Bradley on January 20, 2012

in Recommendations

Tablet accessories are a huge emerging trend in branded merchandise.  This innovative case/stand combo starts as a standard neoprene sleeve, then magically converts into a dual-position stand. This is a great item for promoting to techie clients, or can be used to thank customers for purchasing your SaaS products.

Looking for a backpack with all the bells and whistles?  This is it.  Not only does it feature oodles of gadget-friendly pockets and ports, not to mention being TSA-compliant, it includes a removable iPad TechTrap — a product you can’t get anywhere but inside this bag! This is a great incentive for college students.

Corporate gifts with recognizable brand names are always popular, and we’re proud to add another premium brand to our 2012 catalog.  This cooler features high end details like diamond weave accents, contrast piping and branded hardware. This is a great product for corporate outings.

This eye-catching mobile phone holder is perfect for office working who use their phones all day.  It can be sent flat as  a dimensional mail item.

Yep, this tumbler has fabric inside.  This unique piece features a branded liner made of jute (an eco-friendly vegetable fiber).  It’s both memorable and attractive! Use in an HR wellness program to encourage employees to stay hydrated, or when you want your logo to travel with clients on the go.

 

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The Grand Rapids Lipdub

by Jamie Bradley on July 13, 2011

in Uncategorized

OK. Before I say anything, I am going to just tell you to watch the video.

This event was orchestrated by Status Creative in Grand Rapids, Michigan on May 22, 2011 in response to a comment in Newsweek that Grand Rapids was a dying city. It took massive amounts of coordination to bring together the mayor, fire department, sponsors and hundreds of volunteers to film this in a single 9+ minute take.

So, you think you can’t make your creative idea happen? It can.

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The Fraud Police featuring Amanda Palmer

My friend Jay Wallus forwarded the link to this great commencement speech given by Amanda Palmer (of the Dresden Dolls) to the graduating students this year at the New England Institute of Art in Boston. Those of you who work in any kind of creative field will recognize what she is talking about. I love [...]

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How to FAIL at Direct Mail

I am a big fan of direct mail, when it is done right. That’s often easier said than done. Here’s one I got from a company selling their direct mail/integrated marketing services, and they did everything pretty well except one thing. That one thing killed their credibility as a direct mail services provider. Let’s take [...]

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What I learned about marketing from Sesame Street

Running a business can really put my multitasking skills to the test. Nowhere does this become more evident than when I am engaging in social media, writing my blog or planning my next direct mail campaign. I was reminded of this when a friend posted this video to his facebook page. It’s a classic from [...]

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Print vs. Digital Media

The Millcraft Company and International Paper have put together a video on the value of paper-based marketing, and compares the environmental impact of printed vs. digital communications. They also have a companion website at doyouknowthefacts.com. There are plenty of facts they didn’t include, but the underlying message is that print remains an effective and environmentally [...]

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Sustainability and marketing

Sophwell works with companies to create tangible products from creative ideas. Much of what we do is print related. I’ve been in printing for a few decades now, and I have overseen production of millions and millions of printed pieces. I sometimes struggle with the idea that what I do is wasteful and that it [...]

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Twelve questions your printer should ask

Printing is still an effective form of communication, but you get the best results when you use effective communication with your printer.

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A flip book for the record books

Sometimes I get calls from clients who contact me to help them create something that’s never been done before. That was the case a client wanted me to help produce a 32 page, 32″ wide by 20″ tall flip book for the Guinness Book of World Records.

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Postage rates for mailers

Postage rates went up for most types of mail in May. Here are charts outlining the new pricing.

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